International Buyers Program

The 21st year of Marca by BolognaFiere ended with a great international participation success.

Thanks to the consolidated partnership with the Italian Trade Agency and the network of international agents, the International Buyers Program was attended by trade delegations from over 70 countries.

Decision makers, category managers and buyers, involved in the purchasing process, had more than 9000 meetings with the food and non-food exhibiting companies at Marca by BolognaFiere.

The appointment for next year is set for January 14 - 15, 2026.

In addition to the two days already scheduled, Marca by BolognaFiere will host again the initiative introduced in the previous edition:
The International Buyers Preview on January 13, 2026, an extra afternoon exclusively dedicated to B2B meetings between exhibitors and International Buyers that will meet in a dedicated area of the exhibition center.

For more information:
marcainternationalprogram@bolognafiere.it

Project promoted in collaboration with:

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